Knock ICP Engagement Summary:
Atlassian Report
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This report dives into your ideal buyers' behavior and your ability to connect them with your sales team through marketing content
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Evaluating Engagement Efficiency Through Knock Solution
How long does it take for leads to connect with an expert?
23 seconds
6,500%
faster than gated forms (48 hours)
How long does it take for a sales rep to complete a discovery chat?
43.2 minutes
B2B Benchmark: 2-5 weeks
What percentage of your connections are within your ICP?
61% ICP
x2
the qualified leads of gated forms (23%)
Top Marketing Touchpoints Generating Slack Connections
Which touchpoint generates the most Slack connections?
Demo Video
171
Solution Page
129
LinkedIn Company Page
123
Home Page
103
Which touchpoints drive the most ICP connections
Enterprise Page
87%
+33
G2 Company Page
78%
+36
Snowflake Success Story Video
71%
+24
Pricing page
70%
+19
Comparison of Touchpoints Performance
Analyzing Common Buyer Questions Over Slack
Most Common Topics Buyers Discuss
1. Questions about Pricing
23%
2. Questions about specific features
12%
3. General Questions about the Product
6%
4. Onboarding Questions
4%
5. Questions about competitors
2%
Key Interest Topics
Uncover ICP Connection Opportunities
High Engaging Website Pages by Company Status
Filter by:
atlassian.com/solutions/itsm
90%
+25
atlassian.com/whitepapers/forrester-total-economic...
50%
+17
atlassian.com/licensing/purchase-licensing#customer-terms
40%
+15
atlassian.com/trust
20%
+22
High Engaging Website Pages by Company Headquarter
Filter by:
atlassian.com/software/jira/guides
87%
+47
atlassian.com/software/jira/features
78%
+14
atlassian.com/platform/artificial-intelligence
71%
+23
atlassian.com/software/jira/guides/...
70%
+8
Next Steps and Recommendations
Drive more traffic to your Enterprise Page and G2 profile as your ideal buyers have high intent to connect through these channels.
You have many requests to connect from your demo video on YouTube, but most Slack connections from YouTube are not your target audience. Focus on improving the quality of traffic to your YouTube channel.
Many enterprise accounts visit your solution page. Consider adding a Knock engagement button to this page.
Strategic accounts from Europe review your features page. Consider adding a Knock engagement button to this page.
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